Schema Audit Complete: Syncing Worker Logic with SEO Reality

Just wrapped up a deep audit of our render worker schemas, and honestly, it's one of those tasks that sounds boring but feels so satisfying when everything clicks into place.

I spent the day comparing our generateSchemas() function in the honeybun render worker against the actual SEO schemas being generated in production. You know that feeling when you realize your two systems have been quietly diverging? Yeah, that.

The Big Wins

Got county pages properly generating Service schemas now - they include the county + state in the name and pull area coverage from our cities array. Also added FAQPage schemas because, apparently, people actually read those.

City pages were trickier. Built out a proper 3-level breadcrumb system (Home → County → City) that only kicks in when we have the county slug available. Added HowTo schemas too because why not give Google more structured data to chew on.

The home schema was doing something weird - just had @type: 'Organization' when it should've been an array with the schema type. Small fix, big impact.

Testing Reality

Built a smoke test as an ES module (had to go with .mjs because the worker uses export default and my usual eval() trick wasn't having it). All 26 assertions passing, which is that green checkmark dopamine hit I needed.

Also stubbed out renderVenue() and renderServiceCity() functions. They're not doing full HTML renders yet - just generating the meta essentials - but they're in the dispatch chain and ready to go when we need them.

The Breadcrumb Rabbit Hole

Had to make a call on county breadcrumb labels. Our cities array stores "San Bernardino" not "San Bernardino County", so I'm using it as-is. Sometimes the simplest approach is the right one.

Also made sure the county breadcrumb URLs respect the _countySlugPattern override, keeping it consistent with how we handle city slug patterns.

What's Next

Both P0 items are done and deployed (Version ID redacted because nobody needs to see our internal chaos). Next up is adding H3 sub-headings to FAQ answers and service descriptions, plus verifying we've killed that old "Photo Booth Rentals" OfferCatalog name from all live deployments.

Then the fun part - provisioning a test hierarchical city/venue page end-to-end. That's where we'll really see if all this schema work pays off.

Sometimes the unglamorous infrastructure work is what makes everything else possible. Today was one of those days.