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Shipping Fast: Killed the Modal, Added a Landing Page

2 min read

Had one of those productive sessions where everything just clicks. Been working on the HoneyBun sales funnel and made some solid improvements.

Goodbye Modal, Hello Simplicity

First big win: completely gutted the popup modal from the founder landing page. You know how it is — sometimes you build these fancy modal flows thinking they'll boost conversions, but then you realize they're just friction in disguise.

Replaced all the modal trigger buttons with simple anchor links that go straight to checkout. We're talking about:

  • The main tier card CTA
  • Final call-to-action button
  • Sticky bottom bar

All of them now route directly to /checkout/founding-200/ instead of opening a modal first. Stripped out about 75 lines of CSS, a whole modal HTML structure, and ~150 lines of JavaScript. Sometimes the best code is the code you delete, right?

Quick Landing Page Addition

Also spun up a new /today path by copying over the existing "What is HoneyBun?" founding partner content. Nothing fancy, just wanted to have that content accessible at a clean URL. Sometimes you need multiple entry points for different traffic sources.

Both changes are live on go.gethoneybun.com now. Two deployments via Wrangler and we're good to go.

The Usual Development Reality

Of course, there's always more in the pipeline. Got some research blocked on link building services (looking at Loganix, Rhino Rank, Authority Builders), and still need to circle back with GoDaddy on their OAuth/API reseller program.

But hey, that's the build-in-public life — ship what you can, document what's next, keep moving forward.

The founder page is now cleaner, the conversion path is more direct, and we've got better URL structure for content. Not bad for an afternoon's work.

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